Digital Marketing Training
Skylark Institution approached Digitalyze Hub seeking personalized digital marketing training for their manager. The goal was to empower the manager with the skills needed to oversee and collaborate effectively with her team while improving the institution’s marketing efforts.
Our expert trainer delivered a comprehensive, hands-on program tailored to the client’s specific needs, focusing on practical tools and strategies.
Key Training Components
- Meta Ads Mastery
- Designed a step-by-step guide to creating effective Meta Ads for Facebook and Instagram.
- Covered targeting the right audience, optimizing budgets, and selecting campaign objectives.
- Provided techniques to monitor and adjust ads based on performance insights.
- CapCut Video Editing
- Delivered training on using CapCut to create professional and engaging videos for social media.
- Taught video editing techniques, adding transitions, and crafting content tailored to the institution’s audience.
- Canva for Design
- Introduced Canva as a tool for creating visually appealing marketing materials.
- Guided the client in designing social media posts, promotional graphics, and branded visuals that reflect Skylark’s identity.
- Marketing Content Creation
- Focused on planning and creating content that resonates with their audience.
- Explored storytelling strategies and techniques for producing engaging posts that drive interaction.
- Ad Insights Analysis
- Trained the client to interpret Meta Ads insights, including metrics like engagement, reach, and conversions.
- Showed how to use data to refine and improve the performance of future campaigns.
Results
By the end of the training:
- The manager gained confidence in using key digital marketing tools, including Meta Ads, CapCut, and Canva.
- Skylark Institution developed a more cohesive and professional approach to creating marketing content.
- The manager learned to analyze ad insights effectively, enabling data-driven improvements for future campaigns.
Client Feedback
“The training exceeded our expectations. The sessions were clear, practical, and directly applicable to our work. Our manager now feels confident in managing campaigns and collaborating with the team. We’re already seeing improvements in our marketing strategies and are excited to implement what we’ve learned.”