SEM Ads
Braeside Business, a heavy machinery company based in Australia, partnered with Digitalyze Hub to develop a targeted Search Engine Marketing (SEM) campaign. The goal was to increase the visibility of their products and services to potential customers through Google Ads.
Our team worked closely with the Braeside team to create an effective SEM strategy that would drive quality leads and improve online sales inquiries.
Key Campaign Components
- Keyword Research: Identified high-intent keywords specific to heavy machinery in Australia to maximize lead generation.
- Google Ads Setup: Developed targeted ad groups with compelling copy and added extensions (site links, call, and location) for increased visibility.
- Budget Management: Optimized bids and budget for cost-efficiency and strong ROI.
- Website Optimization: Collaborated with the client to enhance conversion-focused website elements and improve user experience.
- Performance Tracking: Set up Google Analytics and conversion tracking to refine campaigns and maximize results.
Results
- Braeside Business saw a significant increase in website traffic, especially from users actively searching for heavy machinery solutions in Australia.
- The SEM campaign generated qualified leads, resulting in improved inquiries and increased sales opportunities.
- The client was satisfied with the campaign’s performance, as it provided measurable results and exceeded expectations.
Client Feedback
“We are extremely satisfied with the SEM campaign Digitalyze Hub developed for us. The targeted ads have helped us reach the right customers, and we’ve seen an increase in leads and inquiries. The team was professional and effective, and we’re excited to continue working with them on future campaigns.”
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