SEO optimization
About Dr. Brand Shop
Dr. Brand Shop is a premium online retailer offering dermatologist-recommended skincare, haircare and other cosmetics products to customers worldwide. Despite their strong reputation and excellent product offerings, their website was underperforming in terms of traffic, search rankings, and user experience. Recognizing the importance of optimizing their digital presence, they partnered with us to revamp their site and achieve their business goals.
The Challenge
We identified several issues:
- Meta Data: Missing relevant keywords in titles and descriptions limited visibility.
- Heading Structure: Multiple H1s and no H2s reduced clarity for search engines and users.
- Image SEO: Missing alt text impacted accessibility and keyword targeting.
- Page Speed: Slow due to unoptimized images and excessive page requests.
- Content and Links: Brief descriptions and poor internal linking weakened engagement.
The Solution
- Meta Data: Conducted keyword research and optimized titles and descriptions.
- Headings: Streamlined structure with clear H1s and keyword-rich H2s.
- Image Optimization: Added alt text, compressed images, and improved file sizes.
- Internal Linking: Connected related pages for better navigation and indexing.
- Content Enhancements: Expanded product descriptions with details and keywords.
- Page Speed: Minified scripts, enabled caching, and used a Content Delivery Network (CDN).
The Results
After six months:
- Traffic: Organic visits grew by 350%.
- SEO Rankings: First-page positions for key terms.
- Engagement: Session duration increased by 25%, and bounce rates dropped.
- Speed: Load times improved by 40%.
- Sales: Organic-driven sales rose by 200%.
Client Testimonial
“The changes Dania and her team made to our website were incredible. Our site is faster, easier to find, and more user-friendly. We’ve seen a huge jump in traffic and sales, and we couldn’t be happier!” — Dr. Brand
Let’s Optimize Your Website Too
Are you ready to transform your website’s performance and grow your business online? Contact us today for a free consultation and customized strategy!